How to price your Discord community

Pricing is one of the hardest parts of launching a paid community. Charge too little and you burn out; charge too much and growth stalls. Here's a simple way to think about it.

Start from the value, not the cost

Members don't pay for a Discord role — they pay for the outcome your community gives them: access, knowledge, networking, or exclusivity.

• Access communities — $5 to $15 / month works well.
• Skill or coaching communities — $20 to $50 / month.
• Premium or pro networks — $50+ / month, often with tiers.

Offer more than one option

Tiers let members self-select. A common structure:

1. Free — a taste of the community.
2. Pro — the core paid experience.
3. Scale — power users and businesses.

Tip: use a yearly plan at a discount to improve retention and cash flow.

When you're ready, Launchsub lets you create these plans, collect payments, and manage roles automatically. Create your plans.